print surveys are also online

By request, I added PDF versions of the surveys for you to download and print and added them to the survey page.

If you are having an event soon for El día de los niños/El día de los libros, distributing paper surveys is an excellent opportunity to get feedback from your community.

Completed surveys can be sent to me at:

Caleb Tucker-Raymond / L-net
Multnomah County Central Library
801 SW 10th Avenue
Portland, OR 97205

We will start tallying results May 7th but it is okay to to return them by the end of May.


online surveys are … online!

Last week we announced that our online surveys are online. Please help distribute these links to libraries and community organizations in Oregon.

Spanish – www.oregonlibraries.net/lo/es
English – www.oregonlibraries.net/lo/en

If you’d like to help distribute a paper survey and you can return it by May 7th, please let me know how many you’d like to distribute and where you are. The surveys are printed in Spanish and English on a double-sided card. Contact me at:

Caleb Tucker-Raymond

Statewide Reference Service Coordinator
Multnomah County Library
(503) 988-5438
calebt@multco.us

 


Choosing communities to study

We don’t assume that people in different parts of Oregon have access to and use technology in the same way. In order for this project to have the broadest possible reach, we have to make sure we are talking to Latinos of all ages in all parts of the state.

There are two parts to our study, focus groups and a survey. The survey is intended to be distributed all over Oregon, in paper and online, but we had to narrow down which communities we would conduct focus groups in.

The US Census Bureau estimates that 293,000 Oregonians over the age over the age of 5 – or about 8% of us – speak primarily Spanish at home. Over half of those speak English less than “very well” (US Census Bureau 2009 Statistical Abstract, http://www.census.gov/compendia/statab/cats/population/ancestry_language_spoken_at_home.html last accessed 4/16/2012).

The US Census Bureau Oregon reports that many of Oregon’s rural and agricultural counties have the highest percentage of  Spanish-speakers.

Oregon counties ranked by the percentage of people over the age of 5 who speak mostly Spanish at home (2000 Census):

Rank County Percent
1 Hood River 22.6
2 Morrow 22.1
3 Malheur 19.3
4 Jefferson 15.3
5 Marion 14.8
6 Umatilla 14.2
7 Washington 9.5
8 Yamhill 9.1
9 Wasco 8.3
10 Polk 7.3
11 Multnomah 6.3
12 Sherman 6.2
13 Klamath 6.1
14 Jackson 5.6
15 Crook 5.1
16 Clatsop 4.5
17 Tillamook 4.5
18 Clackamas 4.4
19 Benton 4.1
20 Lane 4.1
21 Lincoln 3.8
22 Linn 3.7
23 Lake 3.6
24 Wheeler 3.5
25 Deschutes 3.3
26 Harney 2.9
27 Josephine 2.8
28 Baker 2.7
29 Union 2.7
30 Coos 2.5
31 Curry 2.5
32 Douglas 2.2
33 Columbia 1.9
34 Gilliam 1.9
35 Grant 1.9
36 Wallowa 1.2

When you look at this on a map, you’ll see most of the top counties clustered around three regions: the Portland metro area, the Willamette Valley, and the Columbia River. No, Jefferson and Malheur counties don’t quite fit in any of those categories; geography is a tricky problem, and I hope the libraries in those places will forgive us.

Our next criteria was to pick communities that were already doing some outreach to Latinos. We ended choosing Multnomah County Library, which is overseeing this study, Hood River Library District, and the Woodburn Public Library as representative of our three regions.


National Hispanic Media Coalition report

The National Hispanic Media Coalition has a report on Trends in Latino Mobile Phone Usage from February, 2012.


About this project

Serving Latinos With Cell Phones and Mobile Devices [ español ]

Forty four percent (44%) of Latinos nationwide own and use a cell phone or mobile device for a wide variety of activities—to stay in touch with family and friends, to access the Internet, play games, take photographs, watch TV and video, and to get information.

Over the next few months, Oregon libraries will reach out to the Latino community to learn more about how they use their cell phones to find information and entertainment, what information they look for and where, what is missing or hard to find, and what other information they would like to have available via their cell phone.

The results of this project will be used by Oregon libraries to expand the ways in which information and library services are provided to the Latino community. The outreach effort will include meetings with Latino community members, interviews with community agencies and organizations, and a bilingual survey that will be widely available on sites heavily used by the Latino community.

Help us spread the word about this project and please encourage the Latino community to participate. Libraries in Oregon want to provide to the Latino community the information, entertainment, and services that are available to them for free at their local library.

To keep up with how this outreach effort is proceeding please read the project blog at https://diganos.wordpress.com or contact Caleb Tucker-Raymond at calebt@multco.us.

Sirviendo a Latinos por medio de sus celulares y aparatos móviles [ English ]

Los más reciente estudios indican que el 44% de Latinos que viven en los Estados Unidos tienen y usan un teléfono celular o otro aparato móvil. Ya sea para hablar con su familia o amigos, para conectarse al Internet, tomar fotos, ver videos, o para obtener información, el celular es hoy un aparato muy popular en la comunidad Latina.

Durante los siguientes tres meses, las bibliotecas de Oregón llevarán a cabo un proyecto para identificar las diferentes maneras en que Latinos usan sus celulares para mantenerse informados y entretenidos. El estudio incluye una encuesta bilingüe en línea, grupos de enfoque, y entrevistas con representates de la comunidad Latina.

Las meta de las bibliotecas es servir a la comunidad Latina con recursos y programas que reflejan sus intereses y necesidades. Los resultados del studio informarán los servicios que las bibliotecas deben desarollar para servir a los Latinos, igual que los medios más eficientes para comunicarse con ellos.

Por el momento necesitamos su ayuda para identificar participantes para los grupos de enfoque y las personas y organizaciones que debemos entrevistar. Más adelante le agradeceremos su ayuda para animar a la comunidad a que respondan a la encuesta en línea.

Para mantenerse informado por favor lea el blog del proyecto que se encuentra en https://diganos.wordpress.com o comuníquese por correo electrónico con Caleb Tucker-Raymond en calebt@multco.us.


Follow

Get every new post delivered to your Inbox.